Hiyas is a Tagalog term for “JEWEL” a precious object like a pearl.

She is the Queen coming out from a giant clam and bearing the crown and the pearl itself.

The CLAM RAYS behind the queen represents the eight first provinces of the Philippines that fought against the conqueror for our freedom.

GOLD represents energy in which that Philippines is very known for because of our warm climate and hospitality. It also represents confidence, success and elegance. It symbolizes one where people from all different cultures will be unified. This makes us think of how gold never tarnishes or rusts, and how that should also be a quality of unity. True unity should withstand the test of exposure and time.

About Hiyas ng Pilipinas

Hiyas ng Turismo Pilipinas Foundation, Inc. is a beauty pageant organization to be located in Unit 5 Lightsite Parc, AS Fortuna, Banilad, Mandaue City, Cebu 6014. We are a organization driven by excellence and backed by the experience of a competent team of experts. This is led by Ms. Eva Psychee Patalinjug, a former beauty queen. Having over nearly a decade working experience in the beauty pageant industry, her expertise will enable Hiyas ng Turismo Pilipinas Foundation, Inc. compete favorably in an industry driven by intense competition.

The Mission of Hiyas ng Turismo Pilipinas is to empower young Filipina women through Leadership and Community Service. As leaders and role models within their communities, the participants work to effect positive change through volunteering, fundraising and advocacy. During their reign, our winners will be given the tools to personally and professionally enrich others by dedicating themselves to raising awareness and much needed funds for philanthropic endeavors.

Our Vision & Mission

Brave to be founded as the first Cebu based national pageant, Hiyas ng Pilipinas wants empower young Filipina women through Leadership and Community Service. As leaders and role models within their communities, the participants work to effect positive change through volunteering, fund raising and advocacy. During their reign, our winners will be given the tools to personally and professionally enrich others by dedicating themselves to raising awareness and much needed funds for philanthropic endeavors.

We envision our organization to be a force to reckon with not only on the national arena but internationally as well and celebrate women of all cultures and backgrounds and empowers to realize their goals through experiences that build self-confidence and create opportunities for success.

To be relevant in an industry that thrives on satisfying both viewers, contestants and future partners, we have chosen an ideal location in the heart of Cebu, Philippines. This will be backed by an intense and robust marketing campaign that will make our target market buy into our vision, plans and to conquering all our future endeavors.