Redefining Beauty Pageants with a Heart

The Hiyas ng Pilipinas Foundation continues to uphold beauty pageants as more than a celebration of poise and charm. Rooted in a mission to uplift underprivileged communities across the Philippines, this annual pageant sets itself apart by combining pageantry with meaningful community involvement. The recently concluded Hiyas ng Pilipinas 2024 pageant crowned Marela Glospeah Caro Juaman of Koronadal City as the Grand Winner and Miss Tourism World Philippines 2024. Held on October 13, 2024, the event celebrated not only beauty and talent but also a steadfast commitment to social responsibility.

This year’s winners include:

Following the coronation, the top five winners have embarked on a nationwide campaign through media appearances, championing Filipino community and culture. Most recently, they led a community outreach initiative in Cebu City, where they provided essential supplies such as food and medicine to the Missionaries of the Poor.

Mr. Mike Sordilla, CEO and Chairman of the Board, emphasized the organization’s mission to elevate pageantry to a new standard by fostering elegance and class while prioritizing initiatives that create meaningful impact. “We want to ensure the less fortunate have access to opportunities that can transform their lives.”

Spearheading these efforts are Productions and Pageant Director Mr. Mharck Kenjie Dela Cruz, Creative Director Mr. Roy Erwin Tizon, and Communications and Marketing Director Mr. Bryan Tarosa. With their collective vision and dedication, the organization continues to make a lasting difference.

As Hiyas ng Pilipinas upholds its dual mission of beauty and advocacy, it is set to leave a lasting mark on the pageantry world. From Luzon to Mindanao, its message of hope and empowerment resonates with communities nationwide.