The New Era of Hiyas ng Pilipinas Begins

The Transformed Emblem

Hiyas ng Pilipinas is an annual national pageant that celebrates the beauty and cultural treasures of the Philippines. The word "Hiyas" means treasure or gem, and this concept is beautifully reflected in the organization's logo, which takes the form of a crown. The crown symbolizes the regal essence of the pageant and the significance of the event.

The golden color of the crown represents the vibrant and hospitable Filipino energy that attracts people to the country, with its predominantly sunny climate. It embodies the warmth, positivity, and inviting nature of the Filipino people.

The arches of the crown symbolize the eight rays of the sun found in the Philippine flag, representing the first eight provinces that bravely fought against Spanish colonial rule. These arches converge at the center, where a figure delicately holds a pearl. This figure represents someone who has been liberated from the confines of their shell, symbolizing the freedom to shine and share their radiance with the world.

Lastly, the pearl at the top of the crown signifies the Philippines as the "Pearl of the Orient Seas." It symbolizes the country's inherent beauty, both in its breathtaking landscapes and its diverse and talented people. Just like a precious pearl, the Philippines holds countless treasures within its lands and its people, waiting to be discovered and celebrated.

Hiyas ng Pilipinas is ready to soar and serve the needy and the displaced through our various causes. With our new management at the helm, Hiyas ng Pilipinas will take bold steps and soar to new heights, leaving a lasting impact on the lives of those we strive to help. Together, we will uplift communities, empower individuals, and create a brighter future for all. Get ready to witness the transformative journey of Hiyas ng Pilipinas as we spread our wings and make a difference in the world. Together, we will soar and inspire change.















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Meet the Chairman

The owner and chairman of Hiyas ng Turismo Pilipinas Foundation, Inc. is Mr. Mike Sordilla . He is a successful entrepreneur who presently owns several businesses. He is the foremost judge and primary sponsor of several pageant competitions since 2021. He is also a philanthropist who regularly organizes and conducts local outreach programs across the province of Cebu.

Mr. Mike Sordilla is the founder, president, and CEO of Innocentrix Philippines, a BPO company that has been operating since 2017. He is also the founder, president, and CEO of the MCS Group of Companies , a lifestyle company that holds several subsidiary companies. Its subsidiary companies are also owned by Mr. Mike Sordilla.

This includes MSordilla Builders, a construction company that specializes contemporary design and build projects, and Serene Oasis Resort Hotel, a newly opened vacation destination in Oslob, Cebu, Philippines.

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Hiyas ng Pilipinas

About Us

Hiyas ng Turismo Pilipinas Foundation, Incorporated is a national organization dedicated to spreading the beauty, culture, and humanity of the Filipino people to the world. The foundation is geared towards helping the less privileged citizens of the Philippines through the proceeds of its beauty pageants.

The Hiyas ng Pilipinas competitions are conducted annually, with candidates from different regions in the Philippines. It is a competition that showcases beauty in all aspects of humanity—physique and character.


The Hiyas ng Pilipinas Winners

Our Candidates

Hiyas ng Pilipinas 2023

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